Frank Gehry Poster

Poster Design and Hierachy

Connotative Design

For my connotative poster, I drew inspiration from Frank Gehry’s “Dancing House,” using chaos, asymmetry, and movement to reflect his deconstructivist, post-modern style. I selected Adelle Sans Devanagari to complement the bold, unconventional layout, aiming to convey unpredictability and energy through typography and composition.


Denotative Design

For my denotative poster, I focused on clarity and hierarchy, using asymmetry to organize information visually. I chose Bai Jamjuree for its clean, classical feel, and varied font sizes and weights to guide the viewer’s eye while keeping the design simple and readable.


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